AEO vs. SEO: How They Work Together

SEO and AEO are complementary strategies designed to improve your online presence in different ways. SEO focuses on optimizing your website to rank higher on Google through keyword targeting, technical improvements, backlinks, and high-quality content. AEO, on the other hand, optimizes your brand for AI-driven discovery—prioritizing clarity, factual accuracy, structured data, and content designed to answer specific user questions. While SEO helps you capture traffic from traditional searchers, AEO positions your business as the preferred answer across the new generation of AI search tools. Together, they create a powerful strategy that ensures your business is found—no matter how people search.

AEO (ChatGPT SEO)

Answer Engine Optimization (AEO) is the evolution of traditional search strategy, focused on helping brands appear directly in AI-driven answers rather than just ranking in blue links, making AEO essential for visibility in tools like ChatGPT, voice assistants, and AI search engines. By structuring content with clear answers, concise explanations, strong entity signals, and natural language formatting, AEO increases the likelihood that platforms powered by large language models select your content as a trusted response. As ChatGPT SEO continues to reshape how users discover information, AEO ensures your brand is optimized for conversational queries, zero-click results, and featured answers. Businesses that invest in AEO and ChatGPT SEO gain a competitive advantage by aligning content with how AI understands, summarizes, and delivers information, making AEO a critical strategy for the future of organic search.

Local SEO

Local SEO is the practice of optimizing a business’s online presence to attract nearby customers through location-based searches, with a strong emphasis on Google Business Profile (GBP), formerly known as Google My Business (GMB). Effective GBP and GMB profile optimization includes maintaining accurate NAP information, selecting the correct business categories, writing keyword-rich business descriptions, uploading high-quality photos, publishing regular posts, and actively managing reviews to build trust and local authority. When properly optimized, a Google Business Profile improves visibility in the local map pack, Google Maps, and local organic results, driving more calls, website visits, and in-store traffic. For businesses targeting local customers, GBP optimization and GMB optimization are foundational components of a successful Local SEO strategy.

AI Agents & AI App Development

Practice Marketing Guru’s AI Agents & AI App Development service empowers businesses to harness the power of autonomous AI technology by building custom AI agents and bespoke apps designed to automate and scale key operational and marketing tasks. These intelligent AI agents can manage outreach, appointment booking, patient communication, follow-ups, and more, acting like a 24/7 digital team that engages prospects, nurtures leads, and fills calendars without constant human oversight. The service includes development of tailored AI-driven applications that integrate with your workflows and platforms, helping practices streamline processes, enhance patient experience, and boost efficiency with cutting-edge automation. By focusing on real-world use cases and custom implementation, Practice Marketing Guru ensures that AI agents and AI app development deliver measurable results and support long-term growth for your practice.

PPC (Pay-Per-Click) Management

PPC (Pay-Per-Click) Management is a data-driven digital marketing service focused on generating immediate, high-intent traffic through paid advertising, with Google Ads as the primary platform for scalable results. Effective Google Ads management includes in-depth keyword research, strategic campaign and account structure, compelling ad copy, conversion-focused landing pages, and continuous optimization of bids, audiences, and Quality Scores to maximize ROI. By leveraging search, display, remarketing, and Performance Max campaigns, PPC management ensures your ads appear at the exact moment potential customers are actively searching for your services. When expertly managed, Google Ads PPC delivers measurable growth through increased leads, lower cost per acquisition, and consistent visibility at the top of search results.

Digital Medical Marketing

We’ve helped dozens of medical and wellness providers grow their patient base with our digital marketing services. Using a combination of SEO, PPC, Social Media, Online Reputation Management, Email Marketing, Branding, Local SEO, Website Development, and Landing Pages, we can help your practice get discovered by potential patients in need of your services.